Claire Grecian - Founder and Managing Director of The Circle Agency

Claire Grecian is the founder and Managing Director of The Circle Agency, one of the leading specialist Experiential Agencies in the UK. Voted Brand Experience Agency of the Year in 2011, 2014, 2020 and 2021, Circle delivers unforgettable brand experiences for a host of global brands, a few of which include PlayStation, Costa Coffee, Coca Cola, Dorset Cereal, Jordans, H&M, Relish, O2, EA Games, MCFC, Crew Clothing, Milk & More and others.

Claire's passion for Experiential Marketing is apparent to anyone who meets her. A regular speaker on Experiential, Brand Experience and Content Marketing in the UK and overseas. She is a Business Leader of the Marketing Society and was the founding Chair of the Institute of Promotional Marketing's Experiential Council. Claire has regularly made the EVENT 100 the top 100 most influential people in the UK Event's industry and has been named Best Female Leader in Marketing by the Chartered Institute of Marketing.

Claire’s agency, that primarily uses events and live experiences to represent their clients, should have found the pandemic to be a hugely challenging time.  Overnight, they were unable to produce the campaigns that would have made up 80% of their 2020 revenue.  While many other agencies in her competitive set did not survive, Claire and her team pivoted, made some tough decisions, and not only found themselves pulling through the pandemic with only a 5% decrease in revenue in 2020, but have since achieved growth of 100% year on year in 2021 and a further 30% in 2022.