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Posted: 27 Oct, 2021

Gordon Brothers & JLL Expand Strategic Alliance to Provide Real Estate, Asset Optimisation & Capital to Businesses Operating in Spain & Portugal

  • The strategic alliance elevates the offerings for retail and industrial companies in transformational situations in Spain and Portugal.
  • Together, Gordon Brothers and JLL offer the most comprehensive set of real estate, inventory, plant and equipment, and brand solutions to help Spanish and Portuguese companies through strategic change.

Gordon Brothers, the global advisory, restructuring and investment firm, and Jones Lang LaSalle Incorporated (JLL), a leading professional services firm, have expanded their strategic alliance to offer integrated services to businesses operating in Spain and Portugal that are going through change or transformation. The alliance covers the retail and industrial sectors, both of which have the potential to maximise a company’s value. This builds upon an established strategic alliance in the U.S that has been successfully providing global high-end, specialty retailers and industrial companies with expansion, restructuring, sales, appraisals and relocations.

Gordon Brothers supports business transformations through its valuations, dispositions and capital, and JLL brings one of the largest global real estate services platforms, capital market services and property management capabilities. Together they provide a unique, one-stop integrated offering from one of the largest and most experienced teams in retail and industrial real estate and asset disposition industry.

Additionally, the alliance provides solutions under a single management workflow for all aspects that affect assets: real estate, inventory, plant and equipment, furniture and brands. Gordon Brothers and JLL support companies that may require asset disposition or capital by optimizing their operations and liquidity.

The combined services include real estate portfolio review, mitigation, lease termination and restructuring, sales, valuations, asset disposals, licensing and brand conversions, client migration, financing, location scouting, site analysis and more.

"The alliance with JLL allows us to offer a comprehensive asset restructuring service for companies and businesses undergoing transformation processes, including real estate assets,” said Álvaro Cobo, Managing Director for Spain & Portugal at Gordon Brothers. “Together, we have an extensive in-house expertise to analyse the value of the assets, significant experience in the sale or liquidation of assets, and financial capacity to support companies and businesses that need it on a transitional basis."

"We are delighted this agreement allows us to provide our diverse and sophisticated Spanish and Portuguese customer base with a complementary range of valuation, appraisal and non-real estate asset management services Gordon Brothers offers,” said Sergio Fernandes, Head of Capital Markets of JLL Spain / Mariana Rosa - Head of Leasing Markets Advisory of JLL Portugal. “Our new partner is the leading expert in asset-based liquidity solutions and has a deep understanding of asset classes like inventory, plant and equipment, and brands. Through this alliance we gain the ability to deploy capital in Spain and Portugal to support retail and industrial companies throughout their life cycle."

About Gordon Brothers
Since 1903, Gordon Brothers ( has helped lenders, operating executives, advisors and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations and investments. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually. Gordon Brothers is headquartered in Boston, with over 30 offices across five continents.

About JLL
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion in 2020, operations in over 80 countries and a global workforce of more than 92,000 as of June 30, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

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