Levi Roots
Levi’s story begins in a tiny little village in Clarendon, Jamaica. As a young boy, Levi helped his grandmother in the kitchen
Creator of Reggae Reggae Sauce
Levi Roots - Levi’s story begins in a tiny little village in Clarendon, Jamaica. As a young boy, Levi helped his grandmother in the kitchen. She taught him the secrets and subtleties of mixing Caribbean flavours, herbs and spices. During this time, Levi also discovered his love for music at the church his grandmother sung at.
While Levi lived with his grandparents in Jamaica his parents were in Brixton working hard so that Levi and his five older siblings could move to England. Every year they would send for another child from the eldest to the youngest. Eventually it was Levi’s turn to leave Jamaica.
In London Levi went to school for the first time and also visited the Notting Hill Carnival,
“I loved the music, the food, the colours.”
Little did he know that he would later have his own stall at the festival selling the Reggae Reggae Sauce that would make him his fortune!
For years Levi made the sauce from his kitchen in Brixton with the help of his seven children, selling his overwhelmingly popular sauce out of bag on his back.
At 1991’s Notting Hill Carnival Levi created a fusion between the food he was cooking and the music he was playing, opening the ‘Rasta’raunt’, which was so popular it is now an annual fixture at Carnival. Despite the sauce’s popularity it took another 16 years of rejection from banks and businesses to invest in the product who thought it looked and sounded “too black”.
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