TMA Yorkshire - June 2026, Clear communications through a crisis: Protecting Reputation and Providing Stability

Gritstone Strategy

Al is a seasoned strategic communications and reputation management advisor. With 20+ years of experience advising leaders across media, politics, crisis, corporate and financial communications, Al has worked with SMEs, family businesses, FTSE100, and Nasdaq-listed firms. His career also spans communication advisory firms to senior leadership positions at Pfizer and Gilead Sciences.

Al started his career as a special advisor to the Conservative Party and served eight years as a local councillor, so he understands how to navigate and engage the multiple audiences to shape reputation and win campaigns. His expertise and experience extend across engaging investors, mitigating political risks, media campaigns, leading crisis communications, and revitalising internal strategies to engage employees. With a focus on aligning reputational factors to commercial priorities, he excels in navigating complex and broad stakeholder environments to protecting and strengthen an organisation’s brand and credibility, offering long-term reputational insurance.